Our services

Whether you’re a trusted brand, agency, business owner, or you lead a marketing team, connecting with LGBTQ+ consumers has never been more important.

We offer a range of 1:1 services and trainings built around our signature Inclusify Framework to help you create a genuinely inclusive experience for all.

A blurred photo of a large conference room with rows of people sitting facing away from the camera. At the far end of the room is a presenter on a stage.

Training

Build your confidence as an ally and an inclusive marketer by undertaking one of our small group training sessions.

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Consultation & Strategy

We offer a range of 1:1 services built around our signature Inclusify Framework to help you create a genuinely inclusive experience for all.

Two people standing with their backs against each other, smiling for the camera. One person has a bright red dress and a black beard. The other person is wearing a black leather jacket, with a shaved head and wearing red lipstick.

QueerPeers™ Network

Let us curate a handpicked list of vetted, LGBTQIA+ creatives and suppliers from our network that are perfectly suited to bring your brand to life.

Training:
LGBTQ+ Fundamentals
For Marketers

Allyship stage: Early
Duration: 90 minutes

TheyConnect offers the only LGBTQ+ inclusion training program for marketers by marketers. This practical, small-group training equips you and your team with the knowledge and confidence to develop authentic and impactful marketing campaigns that resonate with LGBTQ+ audiences year-round.

In this training, you will learn how to…

  • Understand sex, gender and sexuality
  • Apply inclusive language in your marketing
  • Avoid tokenism and embrace authentic representation
  • Build your confidence as an inclusive marketer
  • Distinguish between stereotypes and segmentation
  • Strengthen your brand with tactics that support LGBTQ+ communities

Want to book your team's training?

CONTACT US

Consultation & Strategy

Allyship stage: Moderate - Advanced

Genuine inclusivity requires a strategic and nuanced approach. TheyConnect recognises that no two brands are alike. Our inclusive marketing consulting services are designed to be a collaborative journey, where we take the time to understand your specific goals, target audiences, and current marketing landscape.

Through in-depth consultations and a deep dive into your brand identity, we identify your unique inclusion gaps and craft bespoke solutions that empower you to connect with all audiences in an authentic and impactful way.

Our consulting looks like...

Diversifying Customer Personas
Community Consultations and Focus Groups
Inclusive Marketing Strategies
Bespoke Trainings and Workshops
Brand Guideline
Audits
On-brand Inclusive Language Guides
Reviewing Campaign
Briefing Documents
Community Engagement Guidelines
Data Analysis and
Reporting
Content Creation
and Audits
Onboarding
Resources
Customer Experience
Audits
Ongoing Support and Accountability
No Stupid
Questions
Diversifying Customer Personas
Community Consultations and Focus Groups
Customer Experience
Audits
Inclusive Marketing Strategies
Bespoke Trainings and Workshops
Sourcing LGBTQ+
Vendors and Suppliers
Reviewing Campaign
Briefing Documents
Community Engagement Guidelines
On-brand Inclusive Language Guides
Data Analysis and
Reporting
Content Creation
and Audits
Onboarding
Resources
Brand Guideline
Audits
No Stupid
Questions
Ongoing Support and Accountability

TheyConnect's Inclusify Framework

TheyConnect's signature Inclusify Framework has been developed to help brands seeking to authentically connect with LGBTQIA+ audiences and beyond.Inclusive marketing extends far beyond tokenistic gestures or surface-level representation. It requires a genuine commitment to understanding, amplifying, and taking action to support marginalised and underrepresented communities.

Our Inclusify Framework is built upon three pillars: Awareness, Amplification, and Action.

  • Pillar 1: Awareness
    Awareness serves as the foundation upon which genuine inclusivity is built. It involves educating oneself about the challenges faced by LGBTQIA+ communities, particularly within the LGBTQIA+ spectrum. This includes undertaking LGBTQIA+ inclusion training, critically reviewing past marketing campaigns for blind spots, and understanding the risks associated with ignoring LGBTQIA+ audiences.
  • Pillar 2: Amplification
    Amplification is about using one's platform to elevate the voices, perspectives, and experiences of LGBTQIA+ communities. This pillar encourages marketers to actively seek out opportunities to connect with LGBTQIA+ service providers and talent, and paying them what they're worth. It also involves conducting community consultations to ensure that marketing campaigns are impactful and resonate authentically with the target audience.
  • Pillar 3: Action
    Action is where the rubber meets the road. It's about implementing tangible measures within the business to support and uplift LGBTQIA+ communities, both internally and externally. This can include implementing new policies and procedures that promote inclusivity, as well as incorporating tactical findings from external inclusivity audits into brand and marketing efforts.

By embracing all three pillars of the Inclusify Framework, marketers can create tangible change and support LGBTQIA+ communities through their marketing efforts. It's important to recognise that each pillar is interdependent, and without any one of them, efforts may fall short of being truly authentic and effective.

TheyConnect's Inclusify Framework offers a roadmap for marketers to navigate the complexities of inclusivity with confidence and integrity. By developing awareness, amplifying marginalised voices, and taking concrete actions, brands can forge genuine connections with LGBTQIA+ audiences and beyond, ultimately fostering a more inclusive and equitable society for all. Let's embrace authenticity and make inclusivity a cornerstone of our marketing efforts.

Together, we can build a future where every person feels safe, seen, and celebrated for who they are.

Get in touch

Nothing beats a good old human-to-human conversation. If you've got some questions or ideas you want to run by us, slide into our inbox by filling out this contact form.