Our services

Whether you’re a trusted brand, agency, business owner, or you lead a marketing team, authentically connecting with LGBTQIA+ consumers has never been more important.

We offer a range of 1:1 services and trainings built around our signature Inclusify Framework to help you create a genuinely inclusive experience for all.

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Training

Build your confidence as an ally and an inclusive marketer by undertaking one of our small group training sessions.

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Consultation & Strategy

We offer a range of 1:1 services built around our signature Inclusify Framework to help you create a genuinely inclusive experience for all.

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QueerPeers™ Network

Let us curate a handpicked list of vetted, LGBTQIA+ creatives and suppliers from our network that are perfectly suited to bring your brand to life.

A screenshot of a video call with Polly and Hank, the co-founders of TheyConnect. Polly is wearing glasses, has long hair and has her head resting on her hand. Hank is wearing a red t-shirt and glasses, and is holding their hand up making a "peace" sign.

Need a quickie?

“Inclusify My Marketing” Strategy Call

Jump on a 60-minute call with us to determine the top 3 inclusion priorities for your marketing.

We will:

  • Identify your top 3 priority areas to be more LGBTQIA+ inclusive in your marketing
  • Record the call for you to revisit at any time
  • Answer any questions you have regarding your existing inclusion strategies
BOOK NOW for $600

TheyConnect's Inclusify Framework

TheyConnect's signature Inclusify Framework has been developed to help brands seeking to authentically connect with LGBTQIA+ audiences and beyond.Inclusive marketing extends far beyond tokenistic gestures or surface-level representation. It requires a genuine commitment to understanding, amplifying, and taking action to support marginalised and underrepresented communities.

Our Inclusify Framework is built upon three pillars: Awareness, Amplification, and Action.

  • Pillar 1: Awareness
    Awareness serves as the foundation upon which genuine inclusivity is built. It involves educating oneself about the challenges faced by LGBTQIA+ communities, particularly within the LGBTQIA+ spectrum. This includes undertaking LGBTQIA+ inclusion training, critically reviewing past marketing campaigns for blind spots, and understanding the risks associated with ignoring LGBTQIA+ audiences.
  • Pillar 2: Amplification
    Amplification is about using one's platform to elevate the voices, perspectives, and experiences of LGBTQIA+ communities. This pillar encourages marketers to actively seek out opportunities to connect with LGBTQIA+ service providers and talent, and paying them what they're worth. It also involves conducting community consultations to ensure that marketing campaigns are impactful and resonate authentically with the target audience.
  • Pillar 3: Action
    Action is where the rubber meets the road. It's about implementing tangible measures within the business to support and uplift LGBTQIA+ communities, both internally and externally. This can include implementing new policies and procedures that promote inclusivity, as well as incorporating tactical findings from external inclusivity audits into brand and marketing efforts.

By embracing all three pillars of the Inclusify Framework, marketers can create tangible change and support LGBTQIA+ communities through their marketing efforts. It's important to recognise that each pillar is interdependent, and without any one of them, efforts may fall short of being truly authentic and effective.

TheyConnect's Inclusify Framework offers a roadmap for marketers to navigate the complexities of inclusivity with confidence and integrity. By developing awareness, amplifying marginalised voices, and taking concrete actions, brands can forge genuine connections with LGBTQIA+ audiences and beyond, ultimately fostering a more inclusive and equitable society for all. Let's embrace authenticity and make inclusivity a cornerstone of our marketing efforts.

Together, we can build a future where every person feels safe, seen, and celebrated for who they are.

Get in touch

Nothing beats a good old human-to-human conversation. If you've got some questions or ideas you want to run by us, slide into our inbox by filling out this contact form.