The Inclusify Framework Guide

Announcing the Inclusify Framework™ Guide: Your Blueprint for Authentic LGBTQ+ Inclusive Marketing

Before TheyConnect was even an idea, we wanted to create a tool that would reduce the friction for marketers to confidently engage with LGBTQ+ communities.

What we’ve seen over the past couple of years is an industry hesitant to engage with LGBTQ+ audiences for fear of feeling awkward or tokenistic. This has resulted in marketers abandoning inclusive marketing completely, or worse, doing it poorly.

Today we are proud to release the Inclusify Framework™ Guide to the world.

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No matter the stage of your marketing career, the Inclusify Framework™ is a tool you can always use.

So if you are looking to…

• Connect with diverse audiences in new ways;
• Upskill yourself and your team; or
• Determine just how inclusive your projects can be

…the Inclusify Framework™ Guide is for you.

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Our goal with the Inclusify Framework™ Guide is to equip marketers to confidently navigate this space, providing the insights and tools to judge how and when to make your marketing genuinely LGBTQ+ inclusive.

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This signature framework has been iterated and stress-tested, undergoing peer review by both marketing experts and LGBTQ+ individuals with lived experience. We can’t wait for it to take on a new life with you and look forward to seeing how you embed the Inclusify Framework™ into your next project.

Click here to download the full guide.

For a deeper dive into the Inclusify Framework™ and to unpack all the different tactics and case studies, we invite you to book a team training with TheyConnect. Contact us to book your training.

Happy Pride Month y’all!