With 1 in 3 Gen Z individuals identifying as LGBTQIA+, the future of marketing faces a pivotal shift. Beyond Rainbow-washing: Authentic LGBTQIA+ Representation in Marketing dives into the heart of inclusive branding, with a spotlight on LGBTQIA+ communities, and the marketers that are successfully connecting with them.
Hear from Mardi Gras marketing lead, Jake Troncone, Oreo Senior Brand Lindelle Smith, and Pride @ TikTok President, Thomas Grainger. Moderated by TheyConnect’s Hank Paul.
Attendees will gain insights into:
Featuring an expert panel of marketers, we have the chance to host an important discussion around how brands can authentically connect with LGBTQIA+ audiences without feeling awkward or tokenistic.
The SXSW Conference program is determined by the public. That means you! Please support our panel by casting a vote - it will only take 2 minutes of your time. Link is here: https://submission.sxswsydney.com/
Follow the link, create an account, search "Beyond Rainbow-Washing" and vote for our session! Voting closes on April 22nd.
TheyConnect is teaming up with Sydney Gay and Lesbian Mardi Gras for a potential SXSW Sydney session.
TheyConnect recently conducted a pilot survey of the current marketing landscape in Australia as it pertains to LGBTQIA+ inclusive marketing.